Client: IOT/SMART TECHNOLOGY SAAS SUBSCRIPTION PRODUCTS
QUALCOMM PARTNERSHIP AND IOT PRODUCT LAUNCH
Business Challenge:
The start-up needed a way to better position itself against larger competitors who were more established IoT solution providers in order to win lucrative global contracts.
The Solution:
By levering a strategic partnership with Qualcomm to establish buzz and credibility, the Company launched an integrated multi-channel content, branding and demand generation campaign to drive qualified website traffic and sales conversions. The campaign included: SEO optimized website, virtual events, keynote at Qualcomm Smart Cities Accelerate conference, press releases, analyst relations, media briefings, social media, direct response, case studies, sales enablement, videos, blogs and collateral.
Vertical IoT / SMART TECHNOLOGY Launches
Business Challenge:
The start-up needed a way to expand its core platform offerings to capture market share, grow sales and profitability.
The Solution:
The Company strategically targeted the fastest growing vertical markets and launched integrated multi-channel content, branding and demand generation campaigns to drive qualified website traffic and sales conversions. The vertical campaigns included: SEO optimized website, press releases, analyst relations, media briefings, social media, direct response, case studies, sales enablement, blogs, collateral and white papers.