Client: NATIONAL GROUP MENTAL HEALTH PRACTICE LAUNCH

Business Challenge: 

The Group Practice was virtually unknown and needed a targeted way to differentiate itself in very crowded and mature markets with hundreds of existing therapists. Being a new entity, the Group Practice also had to quickly fill its client roster and establish credibility in order to grow the business. 

The Solution: 

The Group Practice launched a targeted, multi-channel marketing campaign to establish awareness and brand recognition as the "Relationship Experts" in order to lay the foundation for the Company brand launch.  The strategy was to focus on typical relationship issues and show how with therapy one could learn the skills to get their relationship back on track.   The campaign consisted of digital advertising, print advertising, direct response mailers, organic social media, videos, blogs, PR, media relations, contributed articles and content marketing.  A complementary session was used as the call-to-action in all campaigns to ensure rapid conversions.  Within 3 months, the Group Practice was at full capacity and was able to open a second location, with a considerable waiting list of patients.

Business Challenge: 

In order to survive and become profitable, the Group Practice needed to have a unique differentiator and value proposition that would easy convince perspective patients that they were the best option for individual adult and/or couples therapy. 

The Solution: 

The Group Practice launched a new brand name and logo (Reconnect Relationship) centered around its unique offering in the marketplace.  They secured the URL, trademark, social media presence and launched an extensive website.  Within a matter of weeks, the Group Practice had tens of thousands of followers on social media, record website traffic and was able to open offices in a second state and fill all locations with steady patient flow as well as a long waiting list of perspective clients looking for services.

Business Challenge: 

As a thriving Group Practice spanning across two states, (California and Florida), the Company faced the critical need for formal standards and guidelines to protect its newly launched corporate image and identity so that it could present a unified and consistent appearance to patients nationwide.

The Solution:

To address this challenge, the Group Practice introduced a comprehensive set of branding guidelines and templates, meticulously crafted to resonate across all marketing and social media channels. By implementing these guidelines, therapists within the Group Practice gained access to a unified corporate identity and messaging platform. This enabled them to effectively amplify market presence and enhance brand recognition nationwide which resulted in their ability to continue to attract new patients and continue the rapid client growth.