Demand Generation, Engagement Marketing, Inside Sales and Communications
- Build and/or re-launch digital, engagement marketing and customer acquisition through branding, content marketing, direct response, advertising, digital marketing, search engine marketing and optimization, social media and networking, eMarketing, multimedia, infographics, behavioral marketing, mobile user acquisition, search/intent and remarketing, telemarketing, events, webcasts, newsletters, PR, podcasts, videos, blogs, billboards, affiliates, influencer and viral marketing
- Build an automated, fully-integrated digital eCommerce website and marketing/sales infrastructure for digital demand generation and engagement marketing, lead nurturing, search/intent and remarketing, campaign/pipeline tracking, mobile app measurement and ROI analysis by implementing tools such as:
Web: Adobe Analytics, WordPress, Google Analytics, Google Search Console, Bing Webmaster, Google Data Studio, Woopra, Uptime Robot
Prospecting: Data.com, DiscoverOrg, InsideView
PR & Social Media: CI Radar, Cision, Meltwater, SocialBro, Twitalyzer
SEO: Analytics SEO, SEMrush, SEOmoz, SpyFu
Campaign & Lead Tracking: Adobe Campaign, Adroll, AppsFlyer, Appia, Bluecore, Convertro, Conversica, Criteo, Lucky Orange, Mail Chimp, Pardot, RingLead, Salesforce, SendGrid
eCommerce: Magento Commerce Cloud, Salesforce Commerce Cloud, Shopify
- SEO and site optimization including bench-marking, goal setting and analytics set-up, technical website audit, hierarchy evaluation, content strategy development, keyword research, target list expansion, back-link profile evaluation, toxic link remediation, blog strategy and optimization, competitor analysis, rank tracking and performance reporting
- Recruit, train and manage inside sales to supplement demand generation in conjunction with implementing artificial intelligence (AI) tools to further qualify leads and open opportunities
- Execute global media, advisor and analyst tours, manage product launches, product reviews and story placements, develop press releases, media pitches, infographics, blogs, backgrounders, social media, strategy briefs and bylined articles
- Create and manage outreach strategy to secure recurring media, analyst and advisor coverage
- Guide corporate and crisis communications associated with cybersecurity breaches, eCommerce mishaps, customer service breakdowns, social media buzz and outrage, employee fatalities, plant closings, workforce reductions, industrial accidents, union/labor and general employee issues, government affairs, executive transitions and environmental disruptions
- Build investor confidence and positive coverage with integrated messaging executed through earnings releases and call scripts, presentations, investor meetings, annual/quarterly reports and road shows
- Develop and execute strategy, content and messaging for user group conferences, executive briefings, customer visits, tradeshows, regional events, sales meetings, field training and road shows
- Author collateral and sales support tools for field sales, resellers and distributors including brochures/datasheets, multimedia demos and presentations, interactive product guides, ROI case studies, joint promotions and incentives, white papers, infographics, social media, blogs and ghosted articles